International cricketer and former India captain, Mahendra Singh Dhoni, has made an undisclosed amount of funding in Bengaluru-based KhataBook that is helping for small and medium businesses in India manage their accounts and ledgers.
Dhoni will not only invest in KhataBook but will also become its brand ambassador. Dhoni’s decision to invest in KhataBbook comes at a time when the firm claims to have crossed 2 crore registered merchants on its app.
The company has set aggressive growth targets for expansion across smaller towns and villages. KhataBook is aiming to onboard another 2 crore merchants over the next 12 months.
Today, merchants across 5000+ Indian cities use the KhataBook app. From Kirana stores to mobile recharge shops, garment dealers and jewellers, KhataBook serves over 500 types of businesses in India at present. The app has also organically acquired merchants in Nepal, Pakistan and Bangladesh.
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